I watched this video recently, and it made me want to laugh and cry all at the same time, because once upon a time, our church was there. Watch this…
It makes absolutely no sense to the coffee (or any other) business. Having been down this road in our church (anyone remember the ol’ “Connect Cards”?), it now makes no sense to me for churches to do this. And yet, is there any approach better for most churches? I don’t know.
This journey of discovery we’ve been on since early ’07 has been so eye-opening for me. We’ve all struggled with stripping the layers of the old way of doing things. A few found it too uncomfortable and decided to part ways with us (which is fine). But one thing that is becoming abundantly clear as our churches are starting to mature is this: a life transformed by Jesus Christ is far more powerful than any marketing campaign.
As we continue to chase God in our churches, may our transforming lives be our advertising. May our churches be attractive to those who don’t know Jesus because of the mission we are on with Him. May we seek to find ways to include people in community life so that they can see Jesus in us.
What are some ways you’ve seen this truth in action–that a life transformed by Jesus is more powerful than an advertising campaign?
Wow, how embarrassing is that. I laughed when he did the JOY (Java Others You). We used to use a lot of those too. Some of us still have a hard time getting visitors to come to our homes, but hopefully once they come the experience is MUCH better than that couple’s! And to answer your question about how I’ve seen this truth in action…Joe and Heath.
I should’ve known you’d steal this and blog about it before I had a chance to! So funny, yet so true. I loved reading the blog about this video because they pointed out some things I would have missed.
Isn’t “church” SO much easier now? We may not have droves of people but the people we have are being changed and TRANSFORMED and their new found joy is contagious and that is an awesome thing!